It's simple yet significant, of two passionate individuals Rahul Sharma and Preety Agrawal, with their heart and soul embedded deep in the culture and colour of the gorgeous valley.

Having extensively travelled across India, they encountered the varied crafts that makes our country proud that further deepened the connection and admiration for Indian artistries and talent. On the other hand, seeing how lovingly people across the globe flaunted their Pashmina shawls and scarves, they were resounded with the beauty of Kashmiri craft and its relevance.
Because of the strong belief in the timeless artistry of the valley, they decided to revive its glory. Give it a contemporary flavour. Showcase it to the world.
Make it an experience to cherish forever. Thus, was born ‘Mecraaz’.

More than just an online store, an expression of our effort is to help the artisans reach out to the world and showcase their unmatched skill, for them to earn a livelihood, increase employment, sustain more families, & spread more smiles.
An endeavour to revive the glory of our age-old craftsmanship, by lending it a contemporary flavour and a modern aesthetic.

From heirloom Pashminas, luxurious silk scarves to handcrafted Home utility products - Mecraaz offers you the essence of Kashmir- tastefully selected, carefully curated, artfully packaged and delivered with the love and gratitude of our artisans.